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07228_Field_TCUM T793.txt
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1996-04-10
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individuals to adopt new points of view, one at a time. Electric
persuasion by photo and movie and TV works, instead, by
dunking entire populations in new imagery. Full awareness of
this technological change had dawned on Madison Avenue ten
years ago when it shifted its tactics from the promotion of the
individual product to the collective involvement in the
“corporate image,” now altered to “corporate posture.”
Parallel to the new cold war of information exchange is
the situation commented on by James Reston in a New York
Times release from Washington:
Politics has gone international. The British Labor
Leader is here campaigning for Prime Minister of Britain,
and fairly soon John F. Kennedy will be over in Italy and
Germany campaigning for reelection. Everybody’s now